What I Do

I specialise in turning cultural and human insight into clear, effective strategic direction across Asia-Pacific.

My work draws on:

– Semiotics
– Ethnography
– Foresight & futures thinking
– Integrated qualitative and quantitative research

And translates into:

– Audience strategy
– Brand positioning
– Product and innovation platforms
– Brand world and communications
– Design and experience direction

I work collaboratively across the region, partnering with a network of cultural experts and makers – from anthropologists and journalists, to founders and creative practitioners.